How a Smart Data Model Can Drive Business Growth   Data modelling. It’s not a foreground topic for many business owners, but with a little diligence it’s one that can lead to tangible (and profitable) growth. Not convinced? If you believe your business is perfectly profitable without a data model or a data management plan, let me ask you another question.   Do you ever: Get tired of flicking between multiple systems Have mismatched data in different systems/applications Spend time…